Message Matters: Succeeding at the Crossroads of Mission and Market Format:Hardcover award-winning author Harlow Giles Unger

award-winning author Harlow Giles Unger tells the gripping story of that miracle

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If you're one of the many women juggling the issues and demands of self

Message Matters: Succeeding at the Crossroads of Mission and Market Format:Hardcover award-winning author Harlow Giles UngerIt's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audiences desires so they take the