Personality Not Included: Why Companies Lose Their Authenticity-And How Great Brands Get It Back Language and Linguistics Why does Eric Clapton use

Why does Eric Clapton use a vibrato Stratocaster with the vibrato arm removed and the mechanism blocked off with a piece of wood

Spices are magical ingredients

and mechanics who have made McLaren such a successful motor racing team for so many years

the message of this book is clear

by the author of the bestselling "The Undercover Economist"

Personality Not Included: Why Companies Lose Their Authenticity-And How Great Brands Get It Back Language and Linguistics Why does Eric Clapton useThe age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new